July 01, 2019

5 Minutes with Brendan Bussmann

Partner, Global Market Advisors

1. How do you see the future of the gambling industries and the esports industries colliding?

The gaming industry will continue to evolve over the course of time to embrace technology and additional games.  This includes the introduction of esports into the gaming world.  There are likely two initial points of inflection - hosting events in a non-gaming setting that occurs today or hosting events that are approved by the local regulator for wagering.  The second will like take longer to develop even though some regulations will allow it.  There are events that occur today in gaming facilities that host events off the gaming floor.  

2. In what ways do esports need to be regulated for them to be utilized in the gambling world?

For esports to move forward as a regulated entity, it will have to find a moment where all of the stakeholders come together.  This includes having operators, game producers, equipment suppliers, team owners, the player communities, and other stakeholders find common ground that allows for everyone to have acceptable standards and practices for large  events.  While peer to peer will likely occur in some markets, the esports community will need to develop these standards to appeal to a broader betting market.  

3. What do you see other than esports as a portal to a metamorphosis of the casino market?

While esports continues to make its movements as a emerging form of entertainment and competition, sports betting continues to make its movement in the United States within the gaming market.  This will grow gaming and non-gaming numbers for operators.  Quality operators will be able to maximize these relationships to be able to know the customer to grow other segments of their business.  

4. In what ways can esports be implemented in the casino market other than wagering

I think you have already seen esports implemented in a couple of ways as a non-gaming amenity.  A great example of this has been the esports arena that is at the Luxor but other properties have used meeting space and arenas for esports events.  Linq is opening up a new esports area as they continue to test the casino of the future.  For the immediate future, esports will be viewed as a non-gaming amenity to get patrons into the facility that will hopefully translate into additional gaming and non-gaming dollars.  

5. What ways can we make sure that esports is only promoted in the casino market to a 21-and-over the audience? 

Responsible operators know how to segment out their marketing to make sure that underage individuals are not targeted with gaming related material.  They would take the same approach to esports events that are within their facility that include a wagering.  



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